"The Step-by-Step 'Success Pack' That Took Me from a Single Room Salon to a $2 million-a-year Cash Machine - and how You Can Do This Too, using Exactly the Same Join-The-Dots Plan...with absolutely ZERO up front... How an Ordinary Young Woman with Hopes and Dreams Beat a Life-Threatening Brain Trauma, Started a new Family - and Built an Award-Winning Spa from Scratch! From:
Dear Fellow Spa Owner,
but you always wake up from this dream, and go back to:
The all-important question is how do you go about expanding, achieving this dream? How do you find and move to bigger premises?
How do you find fabulous staff members? This is a huge problem for many people, and an important factor in a successful salon.
How do you organise all your record keeping and office work?
What systems do you need to have in place to always be on top of hygiene, cleaning, treatment room setup and maintenance, customer service?
How do you go about marketing your expanding salon? This is INCREDIBLY IMPORTANT.
What should marketing material that WORKS look like?
How on earth do you go about organising all of this vital work? How do you keep your salon running like a well-oiled machine and stay sane? I bet right now you’re thinking "HEAVENS ABOVE it’s going to take an ENORMOUS amount of work". But think of the reward: a super successful salon earning megabucks! (Part of my reward you’ve seen – a beautiful brand new black Jaguar, whoo hoo!) You CAN have this too! I have the answers to ALL these questions and MANY more - because I have done everything you are wanting to do. And MORE!
Here's why I am massively qualified to show you how to make your dream happen...
I live in the beautiful but very isolated city of Perth in Western Australia, right on the edge of the Indian Ocean. I started out at the age of 21 owning a salon with a floor space of just 15 square meters, with a budget of $5000. Yep, that’s all. Despite this modest beginning we were soon too busy for our VERY small premises, so I then moved on to my second salon, Le Beau Beauty Salon at Kardinya Park Shopping Centre, with 35 square meters and a budget $15000. This was soon also extremely successful, but I WANTED MORE. It was still too small...I found more space at the same shopping center, 69 square meters now...but now I also had the idea of opening a fantastic day spa as well as my beauty salon. All the possibilities... My SHOCKING Wake-up Call Right in the middle of this, I suffered a brain hematoma, which is a serious and life threatening
condition that requires immediate medical attention. I immediately was taken into hospital for an operation and recovery. Despite having a paralysed leg I was so keen to get back to building my day spa that I pushed myself, surprising doctors with 3 weeks rehabilitation instead of the predicted 6 months. I don't know if you have ever suffered a serious medical condition, but this very scary experience changed my whole outlook on life. I certainly learned a new appreciation of life and loved ones, brought about by the possibility of losing everything. I wish everyone could learn this lesson without the trauma, as it pushed me into taking risks and really going for it. Don't say 'What if...?' - say 'How do I...?'! My new motto is “Why leave things for tomorrow if they can be done today?” and I think everyone should adopt a similar attitude so you will never have any regrets. Our BIG move In 2004, I found a building with 400 square meters floor space. It was a former oriental supermarket - and it need massive renovations...basically I started from nothing, with just the bare outside walls. (I had my first-born, Blake, the day that renovations began!) I knew that with vision, commitment, and a good business plan I was going to create a fantastic day spa that would very soon be pulling in huge amounts of clients and profits. In November 2004, with my husband Peter and baby boy beside me, I celebrated an extremely successful opening day.
Within 2 years at the new premises Le Beau has become 2006 ‘Spa Establishment of the Year’, Pelactiv Platinum Salon, won the Thalgo ‘Premier Salon’ award 5 years running, and the Pola Award 2005 for ‘Top Consultant Sales’. Wow! Le Beau is also making money hand-over-fist, just like I knew it would. Last financial year we brought in 1.5 million dollars. This financial year the predictions are for 2 million dollars. 2 MILLION DOLLARS! It still sounds fantastic to me. I am VERY proud of myself. And I know you will be too WHEN (not if ) you achieve your dreams of owning a fantastically successful salon or spa.
You are right, opening and running a super-successful day spa is a LOT of work. But being a success is well worth it. Like me, you will want more and more and more. But think of all the time and money having my blueprint is going to save you.
I Have Done
All the Hard Work I’ve done all the trials and made all the mistakes for you – about 14 years worth - and I’ve written it ALL down for you - every last detail. I don’t want you to make costly mistakes, which is why it makes sense for you to only use pre-tested (by me) systems and methods. And you know all my systems and methods work – they better than work: they CREATE SUCCESS! So much success in fact, that salon & spa owners are beating a path to my door to pick my brains about exactly how I do it - I'm even asked to appear on stage to address hundreds of owners at a time. I can give you the answers to the HUNDREDS, even THOUSANDS of questions that need answering. Questions you didn’t even know you needed to ask! You want to be a success.
And please believe me, all this is entirely possible. So, how can you achieve this? Simply COPY my success!
The Million Dollar Salon & Spa Procedures Pack All the information that I know you will need if you are going to expand your salon or spa. All the systems. All the procedures. All the encouragement. All the examples – from a real life business. All the ideas and suggestions you could possibly need. Don’t forget – all this information is PROVEN by me, PROVEN TO BE SUPER SUCCESSFUL! How do you know it can help you? You know because it’s been tested – and PROVED. Would you buy a business plan that was purely theoretical? NO. Which had interesting and smart ideas that had never been applied before in real life? MAYBE – but you’d be pretty sceptical about whether it would work. It’s a pretty big risk, isn’t it? So many manuals and business books
are like this, purely theoretical. My Million Dollar Procedures Pack is the exact
opposite of these unproven waste-of-money creations. I have written
everything from personal experience, I KNOW what works and what
doesn’t because I’ve DONE IT ALL. There is no risk with the Million Dollar Pack. ALL the procedures, all the policies, and all the marketing has faced the harsh test of REAL LIFE. So what is so useful about the Million Dollar Spa Blueprint you ask? Well, I use it every day. It’s my Business Plan: It shows exactly how I went from a 35sqr m salon to a 400sqr m day spa, all the steps required, as well as all the day-to-day systems. · Suggested Vision and Purpose statements · The things that will make your business special
· Attention to detail · Product choice · Treatment menu and pricing · To Spa or Not to Spa · How far do I go? · New premises, including council approval, renovations, dealing with problems. · Getting the ‘WOW’ - salon atmosphere and style · Educating our clients · Time management · All the information on what systems should be used for creating and keeping records. · Client record keeping system · Business record keeping system · Which computer systems are most useful for the small-business owner. · Client documentation - which vital forms we get all our clients and consultants to fill out · Why it’s so important to have client photos and skin analysis results. · Important Work and Safety information. · Applications of procedures · Loyalty programs to use for clients · Professional advice and consultations · Quoting prices
It’s all my staff policies and procedures: At my little salon I had 0 staff members. It was just little me. Now I have 25 staff members – and it takes a lot of organisation, I can tell you. If you ever have ANY problems with managing staff members, you will find this of great use. You get my whole extremely detailed manual that I use every day with my staff. · The interview process, including where to find great staff, good interview questions, what practicals to test them on, choosing and hiring staff.
· Training for the up and coming year for staff and managers · Staff presentation · Staff motivation · Training Courses for staff · Meetings and education · Dealing with Staff complacency · Client procedure from first point of contact · The hygiene and sterilization systems off ALL equipment and premises · The correct cleaning procedures of ALL equipment and treatment rooms. · Reception · Therapists · Spa Assistants · Helping your staff deal with difficult clients · Phone skills and making appointments · Customer service skills · Security procedures · Holiday and time-off requests · Sick days, change of hours · Tips · Staff and salon treatments · Discipline and Termination procedures · Employee Agreement (that I get ALL my staff to sign) Its my very successful marketing plan. Vital for any successful salon, how will you get new customers and inform that vast audience out there about your business without a sound marketing plan? · Past marketing activities that got GREAT results · Marketing research · Measuring response to marketing activities · Direct Marketing – why this plays such a big role, what we use to great effect · Why a website is so great, and what should be in it · Yellow Pages, how to make yours stand out · In-salon marketing · Brochures that customers love to read · Keeping your clients informed - newsletters · Newspaper and magazine advertising, what works and what doesn’t · Billboard advertising · Great year-round marketing activity plan
Q. My salon is pretty small, will the Pack still work for me? A. Absolutely!
That is how I started out, with a one-room salon. You will find the
manuals useful in so many areas of your day-to-day business. You will find
yourself managing your records, staff, cleaning, premises, and marketing
with much greater control, and with less frustration for you. Q. What if the Blueprint doesn't work for my salon? A. We are so certain that the Million Dollar Blueprint is going to give you everything you need to turn your salon into a money-pulling success that we are offering a Q. What am I supposed to do with the Pack when I get it? A. Well, when you get it in the post, I suggest you unwrap it and KISS it, because it is going to help you more that you can imagine! It contains ALL the information you need to turn your salon into a MILLION DOLLAR SUCCESS. You can use the Blueprint yourself, no need for a costly business consultant or advisor. My manuals ARE your advisors, I AM your mentor, and you can learn from everything that I have done! You can implement ALL the business advice into your own salon, creating systems that will just about run themselves. Listen to my advice on business plans, premises, computer programs, record keeping, product choice, pricing, time management, attention to detail, balancing family and work, and SO MUCH more. All this information taken from my own experience, everything tested EVERY DAY by me, everything GUARANTEED to work as well for you as it does for me and my award winning business. You can use the 'Systems for Success' operations manual to assist you with every aspect of managing staff (more about that next). Read all about how I turned my one-room salon with a budget of $5000 into a million dollar day spa, and use all this information to DO IT YOURSELF. Learn how I deal with my staff, making sure they follow all my guidelines while staying happy, motivated, and working as a team. Learn how to get them cleaning every day, how to ensure they are serving your clients to the highest standard, how to get them working towards the sales goals you choose to set. Take a look at my extremely
detailed marketing plan, and use this plan to start your own
marketing scheme. Find out what will get you results, and what is a total
waste of time and money.
Q. Can I use the Operations Manual with my own staff? A.
Yes, that is what I would definitely suggest. In my own spa,
Le Beau Skin and Body Management, I use the Systems for Success operations manual
EVERY DAY. It sets all the procedures and systems that I require staff to follow precisely to ensure that the salon runs smoothly and happily. It makes sure that all the staff understand what kind of customer service both I and the clients expect at every visit. It describes the procedures for hygiene, cleaning, sterilisation, setup and maintenance for EVERY treatment room, EVERY piece of equipment, EVERY service we have. I'm sure you will have a reasonably similar basic setup, so these guidelines will help you and your staff immensely. The manual explains all the important details of staff management. This is for both you and the staff, as I have found that when it is all set out from the beginning there are many fewer problems, and the staff realise your expectations (yes, which should be very high!) This includes information and suggestions on:
Good staff are so important, your staff can make or break your salon. I have found that with the Systems for Success manual, staff are more motivated and less lazy with cleaning, customer service and sales (which many salons have problems with). Because I find the manual so extremely important for the running of my award winning salon, I make sure it is reviewed by all staff constantly. In fact, as part of our meetings I make sure that staff members have to take it in turns to review sections of the manual and we do role-playing, which ensures staff have remembered everything they need to, and know how to apply it in real life in the salon. I would HIGHLY recommend implementing the Successful Systems operations manual in to your salon, using it as much as possible. From my own experience I know that it makes a huge difference in the running of a salon, both day-to-day and far in to the future. The sooner you can start using it, the sooner easy systems and procedures will be set up, making it better for everyone. I know that it will be of great benefit to both management and staff, as EVERYONE knows how EVERYTHING should work correctly, so there are no mix-ups or mistakes. Better yet - I've written the entire thing for you. Brilliant! Q. What if I have any queries that aren't covered in the Million Dollar Pack? A. You have the fantastic opportunity to have your very own Fast
Start coaching sessions with me, Karen Briffa. Believe me, this is a fantastic
opportunity, because I know EVERYTHING about building and maintaining a
million dollar spa. This is because I started with a
35 square m salon, with a budget of $5000. I know every detail of every
step it took to build this small salon into an extremely successful, 400
square m Day Spa. PROVEN EXPERIENCE AND SUCCESS in REAL LIFE. Ask yourself - how often is another salon going to give you ALL the information that has turned their business into an award winning, million dollar success? Never ever! Would a business consultant have thousands of real life examples of systems and procedures, as well as colour copies of marketing material proven to work, available for you to study over and over again? No Way! This is your ONLY opportunity to literally COPY MY SUCCESS. Don't waste money on a consultant who hasn't done it all herself. Don't waste money making costly mistakes when you can learn from mine. Don't waste time with theories when you can use proven success methods. DO Learn from me - I built my award winning, multi million dollar Day Spa MYSELF and I have written every detail down for YOU to use in your OWN salon or Spa. And don't forget, I 100% GUARANTEE my Million Dollar Blueprint will work for you like it did for me.
19 Great Reasons You Must Have the Million Dollar Salon & Spa Procedures Pack: 1. Realise your dreams - It will enable you to realise your dreams of earning MILLIONS OF DOLLARS with your salon. 2. Learn from a Pro - You will learn from someone who has proven experience in the beauty industry - me. 3. Just COPY! You will to be able to copy success, the easy and foolproof way. 4. EASY - You will receive fantastic manuals that can be directly be applied to your salon. 5. Save Money - You could easily spend tens or even hundreds of thousands of dollars gathering information similar to what you will find in the Million Dollar Blueprint. You won't have to waste money on methods that have never been used in real life, you'll get PROVEN and AWARD WINNING success methods. 6. Profit - You finally get the profits from your salon you know you always deserved and FAR MORE (and maybe the car too...) 7. Help! You get important guidance and information on making your business grow. 8. Right in front of you - You get to ACTUALLY SEE marketing material that has been proved to work, in high resolution and colour. 9. Details - You get manuals that don't just cover the basics, but go into All the details big and small. 10. Staff - You will find out how to better manage your staff, motivating them and training them correctly. And you get this method already written out for you. 12. Mentor - You get guidance and motivation on enlarging your salon. 13. Never make a mistake - You don't have the time to make mistakes in your business, you know it's MUCH better to use my 14 years of experience. 14. Personalised and printable - You want a detailed staff manual that can be simply personalised and printed, you don't want to take months to write your own. 15. Just ask me - You want your fantastic manuals to be followed up with brilliant Fast Start coaching sessions, to receive extra guidance and information. 17. Watch and listen too - You will receive CD's with television and radio advertising, as guides that you can follow for your own salon. 16. Learn Secrets - You are given secrets that successful salons would NEVER usually part with for fear of competition. 17. Relax - You love the idea of relaxing while your salon almost RUNS ITSELF using the systems and procedures written out for you. 18. It works! You want eager clients pouring in the door thanks to your advertisements and brochures that you copied from me. 19. There is ABSOLUTELY NO RISK - you have nothing to lose and EVERYTHING to gain! But don't just listen to what I have to say...
So, my fellow salon or spa owner, ASK YOURSELF
My Million Dollar Pack is AWARD WINNING, this is exactly what Le Beau got judged on to win '2006 Spa Establishment of the Year'. The judges obviously were so impressed with my systems and ideas that they awarded the manuals and Le Beau FIRST PLACE. Impressive! I want to offer you my 14 years of experience as a salon owner, experience which resulted in me turning my one-room salon into an award winning, multi million dollar day spa. I want you to simply COPY MY SUCCESS - you need to own my Million Dollar Blueprint.
WARNING! If you don't want amazing success, happy staff, a well run salon, delighted customers and a HUGE income then the MILLION DOLLAR BLUEPRINT is probably useless to you.
YOU CAN DO IT That's right, you can. DON'T JUST DREAM! You absolutely CAN improve your salon or spa, you CAN grow your business by yourself. Use me - learn from me - I have done it all already. You've read my story, I am PROOF that ANYBODY CAN DO IT. I started at the bottom, with a $5000 budget. Now Le Beau Day Spa earns millions a year - PROOF! And it couldn't be easier for you - just COPY MY SUCCESS. You don't need to re-invent the wheel. You don't need to worry about HOW TO DO IT. Because I tell you EXACTLY, I have included EVERY SINGLE DETAIL that you need to know to turn your salon or spa in to a DREAM COME TRUE. How often can anyone really offer you that?
The Million Dollar Salon & Spa Procedures Pack
You will receive 1 Massive Manual & 5 Mind-blowing CD's :
To be perfectly honest, I don't have a clue how I can make this more attractive for you. NOBODY but nobody sends you anything these days without you paying for it first. Yours in success,
Karen Briffa. PS: One more thing. Ask yourself, 'do I really want to re-invent the wheel? ....do I really want to spend months and thousands of dollars doing this all myself? PPS: Don't forget, even with the Blueprint, you won't be alone. I'm going to personally take you by the hand, on the phone, and coach you carefully and compassionately about exactly what you need to do first.Contact Details: Physical Address: c/o Worldwide Salon
Marketing, 1106a Cambridge Street, Leederville WA 6007 Other Links: Get Spa Flyers, Ads, Letters that WORK! Free 14-day Trial Membership!www.salon-marketing-secrets.com Salon Central - Online Discussion Forum for Salon & Spa Owners FREE 7-Step Spa Marketing Mini-Course Salon Marketing Success Strategies Newsletter
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